Ecotourism today is one of the dominant factors in international tourism, both in leisure tourism and in business tourism. Green Key is an international Eco Label for hotels and guest houses. The program is operated by FEE organization, which EcoOcean is the sole representative in Israel. 

The label has many advantages: The label markets the hotel allegeable for high international standards and proves to customers the reliability of the place. Green Key provides an organized framework for saving resources, thus saving money and also strengthening and rewarding the staff members involved in Green Key actions. 

More than 2,600 sites in 56 countries chose Green Key, the world’s largest environmental quality label for the tourism industry. It has been tested and verified by a third party on a regular basis, developed by tourism operators and thus understands the advantages but also the difficulties facing the industry. Green Key has over 20 years of experience with an extensive global database, Green Key It is recognized by UNEP, UNWTO, GSTC and Green Key is managed by a non-profit organization, and thus costs are lower than others. 

Green Key has various categories such as hotels and guest houses, camping and holiday villages, small guest houses, conference halls, restaurants and tourist attractions.